Why Predictions Suck and How to Fix Them
Every year from November onwards, we start to receive press releases, “thought leadership” reports, LinkedIn posts and DMs about predictions around how the technology and cybersecurity markets will develop during the following year. This year the volume has increased, but the noticeable uniformity of the content points to the wider use of GenAI tools, producing a mass of generic predictions. So many people commenting on their experiences made us ask: should we just avoid maki
Dec 23, 2025