The Evolution of the Threat Hunting Market
The cybersecurity industry has come a long way since threat hunting was considered a new and much more advanced form of threat detection and response. Like any evolution, there have been distinct stages of development - as well as instances where generational “leaps” have potentially been made. The emerging use of agentic AI in automating hunting tasks has the potential to considerably change the game - for defenders as well as attackers.
Jun 4
From EDR to MDR 3.0: How the Market Got Here and What Buyers Want Now: Risk Reduction
Managed detection and response did not emerge as a fully formed category. It grew out of a very specific problem. Organizations bought better tools, but too many still lacked the people, process, and operational maturity to run them well around the clock. What began in the mid-2010s as a service layer around endpoint detection and response (EDR) has since evolved into something much broader: a security operations model that spans endpoint, identity, cloud, email, SaaS, and no
Mar 12